El Monterey

Frozen Mexican food tastes great and it's easy to make. It's that simple. But not everyone believes this fact. We were tasked with making El Monterey top-of-mind for moms who are constantly looking for something different to serve their families. The conventional wisdom was making a Mexican meal for the family was time consuming and sometimes messy. But what if we could hammer home the idea that it's not as difficult as you think? It's actually really easy. There's no drama to preparing these delicious Mexican meals. So we leaned into the idea of the most drama-filled form of entertainment, the telenovela, and told the story of a Mexican family weirdly surprised when things go pretty much the way they should. 
Scroll down to watch the campaign.

elmonterey.jpg