Looking good shouldn't cost an arm and a leg. And the world of designer eyewear was out of reach for the masses. That is, until Stanton Optical decided designer styles should be available to everyone. With glasses starting as low as $6.95, the democratization of fashion is underway. And what better tension to push against than a category so self-absorbed and myopic it doesn't even bother to understand why or how Stanton Optical could offer so much for so little? Centered around the premise, "designer looks without the drama", we follow Macula, a megalomaniac eyewear designer as we watch him try to contain his anger toward his fashion minded, budget conscious competition.Scroll down to watch the campaign.